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Why is TikTok app becoming so insanely popular?

TikTok App

TikTok App currently has more than 2 billion downloads earning it the spot of the most popular app in 2019. As COVID-19 has put people into isolation, applications that allow digital interaction is going through the roof. Countries around the world are looking at a massive boom in mobile application users. Apps like Zoom, Slack, Blue Jeans are bringing in a lot of new people, and then there is TikTok. Countries like India, Pakistan, Egypt, and even the US have seen a substantial increase in TikTok users.

Although COVID-19 is not the main reason behind such success, it definitely made a good contribution to it. In the US, the TikTok app saw an increase of 12 million new users in the month of March. This brings the active community to an estimated 52 million users according to Comscore. Moreover, within the months of January and March, the number of visitors for the app rose to about 48.3%. So, the US has been taking to TikTok in order to settle their boredom and make interactions.    

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Similarly, trends have been seen in India, where there are 120 million active TikTok app users. This may not look impressive when looking at the fact that India has over a billion people. But comparatively, Facebook in such a stage took half a decade to attract such numbers. Moreover, in UAE TikTok is growing ever so popular. This Chinese platform had its eye set on the jewel of Arabia, marketing it in the region. Even though it may not have big numbers there as compared to India or the US. UAE is an essential playing field for TikTok and its active community.

Speaking of Arab nations, Egypt found an unlikely ally in the form of TikTok. As people of Egypt found the app very useful in order to share their emotions. At the beginning with a small community, Egypt was receiving a lot of praise for producing quality TikTok videos.

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In Pakistan, TikTok is the second most downloaded social app with an estimated 16.3 million downloads, According to TheNews. It is short of about 2 million when compared to WhatsApp which currently takes the first spot. Nonetheless, during the quarantine TikTok app has become even more popular as people have more free time. The number of active users has risen significantly and famous TikTokers are putting in more content. One of which has even gotten a chance to play a role in an upcoming movie.

The reason behind TikTok’s massive success is sharing, as people find a video interesting, they share it further to their friends. Nowadays it has almost become like a custom to send a good video further. Therefore, if you are not sharing a video, then you are not doing justice to the platform. This sharing capability is the very reason the app has grown its community so much. One good video can bring in thousands of visitors.

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During the COVID-19 crisis, many celebrities and TikTok stars have started using its new Live Streaming feature. Which allows them to connect with their fans in real-time, Moreover, they can even send small video messages in order to spread awareness about the Epidemic. Celebrities like Yasir Hussain and Noor Hassan currently stand among the most popular TikTok stars in Pakistan.   

Written by Sumaira Mudassar

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