Within a market full of phones with AI chipsets and elegant design language, Samsung has been getting a bit rusty and monotonous with their repetitive design and software, which is putting a significant dent in its sales. However, DJ Koh, President Mobile Division of Samsung Electronics is confident to make things turn around with Galaxy S10 and upcoming foldable phone.
Both the Galaxy S10 and the foldable phone by Samsung are rumored to be released in the first quarter of 2019.
In an interview with CNET Koh stated, “Possibly when we start selling the foldable Samsung phone, it may be a niche market… but definitely, it will expand. I’m positive that we do need a foldable phone.”
This indicates that Samsung is well aware of its lingering behind in the market and processing to its full potential to regain the glory it lost in the innovative war against the Chinese manufacturers.
The company is also depending heavily on the Galaxy S10 to lift it from the dirt. “Sorry about the currently struggling status of the Samsung smartphone business and will do my best to overcome the crisis with the upcoming Galaxy 10 and foldable phones”, he reportedly said in a corporate message to executives and employees.
At this point when the sales are down and Samsung has not come up with any innovation since the Galaxy S7 edge, much is expected from the company which is why it has much on its table and is struggling to counter the situation with both its Galaxy S10 flagship as well its foldable phone with infinity flex display.