QMobile is coming back into the mainstream after hiding in the shadows when different scandals erupting in 2017 knocked it down to the ground.
Earlier this year the company introduced new entry-level smartphones Phantom P1, Phantom P1 Pro, QMobile LT360, QMobile Fire and QMobile HD+ in the Pakistani market and are now hoping to emotionally appeal to the users through their new TVC.
In the above video, the company has used “bharosa hai bharosa” (we trust them) tagline to incite the nostalgia among Pakistanis, making a fool out of the common folks. The whole reason why people turned their sights away from QMobile was the betrayal of trust which people put in their products to provide value for money.
We are living in 2019 and while other smartphone companies like Tecno, Huawei, OPPO, etc. are rushing to offer the best quality specs, QMobile is still banking on the claims of long talk time and lasting battery life.
Say No to Innovation
Granted that there is still a huge feature phone market in the country but as we are progressing into the digital world, the future belongs to smartphones.
The Pakistani smartphone company has never ventured onto the path of innovation
Even now when we have phones like Tecno Camon i4 in the local market offering 3GB RAM and triple cameras in the entry-level market, QMobile is still offering 1.5GB RAM which was last seen in Samsung Galaxy Grand Prime Plus in 2016.
Recently launched Infinix Smart 3 Plus is also offering triple camera setup in a budget while other devices like Huawei Y6 prime 2019, Galaxy A10, etc. are offering beautiful designs and large displays at an affordable price. On the other hand, QMobile phones still come with large bezels and there is no sign of a notched display (a popular feature to provide more screen size to the user).
In November 2017, customs officials caught thousands of smuggled QMobile smartphones worth over Rs. 1 billion. It was one of the largest scandals of mobile phone smuggling and tax evasion in Pakistan and the allegations shook the core of the company, creating doubts in the minds of many users.
If the company wants to earn back our trust, it has to buckle up and provide better products that can stand beside other mobile phones in the market instead and rethink what their customers want and need.