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Oppo becomes the top smartphone seller in Pakistan, research firm


Pakistan’s smartphone market has always been primarily dominated by Samsung, Huawei, and QMobile but it appears the equation doesn’t hold true anymore.

A press release from the phone maker Oppo reveals that it has made significant achievement in the Pakistani smartphone market by becoming number one in sales volume.

Oppo is referring to the reports of Canalys, a global technology, and smartphone market analysts firm, which posted the sales figure of June and July 2019 for the mobile phone industry in Pakistan.

Although the mobile market in Pakistan is shrinking in size due to uncontrolled dollar exchange rate to rupee, irrational taxes on mobile phone industry and  PTA’s drive to cleanse the handset market from grey trade mafias, Oppo, however, has shown the results otherwise.

As per the report, the July 2019 shipment of smartphones in Pakistan closed at 0.7 million units, out of which, Oppo outplayed with 36 percent vendor shipment share across Pakistan for scoring a 25 percent smartphone market share in the country, ahead of Samsung’s 19 percent market share.

Oppo is expanding its product portfolio in Pakistan both in entry-level phones as well as the mid-range price segment. However, the brand is yet to create a hype in the flagship segment where brands like Samsung and Huawei dominate the market.

Ali Kakvi, Director Marketing OPPO stated, “Not only are we pioneering the technology platform, but we are also creating revolutionary products with unmatched craftsmanship that really enrich our consumers’ lives. With our wide range of highly economical smartphones available at a variety of price points, OPPO is growing at an exponential rate in Pakistan that we are looking forward to maintaining.”

Oppo F11 Pro, carrying a pop selfie camera, was a major success in Pakistan for the company. The phone had a premium version that was marketed in association with marvel’s franchise, Avengers.

Written by Mudassar Jehangir

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