Mobile Phone import value in Pakistan marginally increases in January 2019

There is a lesser number of mobile phones getting imported in Pakistan in a month than a year earlier, but the import value in the dollar hasn’t declined by much.

The latest figures released by the Pakistan Bureau of Statistics (PBS) show that mobile phone import in January 2019 was recorded at $ 59.7 mn which is $ 0.4 mn higher than what Pakistan imported in December 2018 which hovered around at $ 59.396 mn.

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mobile phone import 2019
Mobile phone import value graph from Jan 2018 – Jan 2019 (source: PBS)

However, In the same month a previous year, the mobile phone import in terms of value was recorded as $ 79.7 mn in January 2018 making it an almost 25% decline in January this year.

The industry pundits are referring to the stagnant price as only the enhanced dollar-to-rupee value which has caused the decline in the number of mobile phones getting imported every month.

Although, there is a marginal increase in the mobile phone import value in January 2019, but in actual the number of units has decreased sharply. Sales in the retail market have also dropped tremendously as average mobile phone price has gone out of reach.

Mobile phone sales on the retail network to the end user is even lesser than the import figure, and its impact would further bring down the mobile phone import in the coming months.

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Pakistan imported around 1.5 million mobile phones every month back in 2015 which has reduced by more than 50% today. The primary reason for the decline in numbers is the elimination of feature phones and a shift towards smartphones.

QMobile held a significant share of the feature phone category along with HMD Global as well as smaller players like GFive. With that segment getting thinner the primary import value is highly dependent upon the share of smartphones only.

image: bgr

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