James Bond’s upcoming No Time To Die, 25th Bond movie that has been delayed until November this year will feature a number of Nokia phones as a part of HMD Global’s promotional partnership with the franchise.
Fans will see Nokia phones in the hands of Lashana Lynch, who is playing Agent Nomi in the upcoming blockbuster.
The showcasing of Nokia’s phones in the movie is the part of the company’s largest-ever global marketing campaign that will also include a new commercial featuring Lynch.
The 90-second video is scheduled to release on March 8 that will show glimpses of the Nokia 8.2 5G that is set to unveil on March 19th.
While talking about her experience with the Nokia phones, Lynch revealed that Nokia 3210 was her first-ever mobile phone she used in the 90s when she was 10.
Other than 5G phone, viewers will also see Nokia 5.3, Nokia 7.2 and iconic Nokia 3310 4G version in No Time To Die.
Nokia 7.2 features a 48MP triple camera with Quad Pixel technology and ZEISS Optics. Whereas, Nokia 8.2 5G is powered by Snapdragon 765G along with a triple camera and fingerprint scanner on the rear.
Juho Sarvikas, HMD Global Chief Product Officer, comments: “Following the announcement to postpone the movie launch to 12 November, we now have a really exciting year ahead of us in the build-up to this much-anticipated release. Few cultural properties place technology at the heart of their appeal quite like No Time To Die. The film’s commitment to innovation, paired with the amazing technology built into each Nokia smartphone, making our devices the only gadget that anyone – even a 00 agent – will ever need, makes this partnership a real force to be reckoned with.”
Bond movies have always endorsed brands in one way or the other. Sony phones and laptops have been part of different franchises, although their phones haven’t made to the top. A recent successful brand endorsement was witnessed between Oppo and Avengers for its F11 series. Now we will see how struggling Nokia’s bet on No Time To Die turns out eventually for the brand.