Huawei under fire for using DSLR image in P40 Pro marketing campaign

Amidst the Coronavirus epidemic, Huawei P40 Pro received a great reception. Its incredible camera power was enough to dethrone Samsung Galaxy S20. However, when something appears too good to be true, it often is not. A Weibo user named Jamie-Hua caught one of the images used in Huawei P40 Pro’s promotion, gadgetmatch reports. The image Huawei claims came from P40 Pro’s camera, actually came from Nikon D90. Therefore, it appears Huawei reportedly misled its customers by showing off images taken from a different camera.

Huawei released a public apology and claimed the picture came in as part of their contest. The contest was to show off the tremendous power of the Huawei P40 Pro. But something worth notice here is that the contest allowed participants to use any device/equipment for taking the shots. So, this is not as much of an oversight or a mistake as Huawei claims for it to be.

All Press is Good Press

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Believe it or not, this is not the first time Huawei has passed DSLR images as one of its own. Similar incidents have happened with Huawei Nova 3i and the predecessor to P40 Pro, Huawei P30 Pro as well. So, there is a pattern visible here which can be taken as a scheme to keep Huawei devices in social talks. As the P40 Pro needs no assistance in dominating the race with its superior technology. Therefore, the only logical explanation for such actions can be either carelessness or the marketing strategy.

It is worth mentioning that Huawei P40 Pro launched almost a month ago, yet it somehow made its way into social talks again. If this is not a carefully crafted marketing strategy, then I do not know what is?

Huawei’s main competitor Samsung has also been accused of using the same tactics. They have also passed on DSLR images as one of their own. So, Huawei did the same “if you can’t beat them, join them”. But the interesting thing here is, that in many aspects Huawei P40 Pro triumphs over Samsung Galaxy S20. So maybe Huawei is trying to cave out its catchphrase.

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