As Nokia’s home country, Finland was once the center of the cell phone universe; later it became Apple and Samsung territory. But over the past 18 months, Huawei from Shenzen(China) has climbed from almost nothing to the summit of smartphone market share.
Yu Chengdong, CEO of Huawei’s consumer business group, said in a video posted on weibo, “We will ship about 200 million units of smartphones this year, up from 153 million units last year, thanks to the growing popularity overseas.”
Today, Huawei Pollen Club will celebrate its 6th anniversary and the company has experienced almost 100% increase in its Pollen community growing from 40 million last year to 70 million this year.
Apple and Samsung have been No. 1 and No. 2 worldwide since 2011, and during that span they have never had a consistently strong third-place challenger, but now enters Huawei. It’s a 170,000-employee company with $61 billion in sales, selling telecom equipment in 170 countries.
Since 2014 it has been No. 1 globally in sales of the networking equipment that underpins telecommunication systems, taking the crown from Sweden’s Ericsson.
Between 2010 and 2017, they managed to grow its smartphone business by 51 times and is now aiming for a 25 percent increase in shipments. Yu’s optimism around reaching that target is mainly driven by strong demand for its smartphones during the second quarter of 2018. The company launched Huawei P20 series, which includes the flagship P20 Pro and P20 and mid-range P20 Lite in March. Huawei recently confirmed that it shipped 6 million units of P20 series since their launch in March.
According to IDC, though their high-end smartphones are popular in China, the bulk of its shipments are of the more affordable class of smartphones, and it also introduced a few new models in the low-end and mid-range segments. “Outside of China, Huawei is growing and gaining market share across the Western Europe region, an otherwise declining market, and is particularly strong in Spain, Germany, and Italy,” IDC said in a research note.
The company has strong local rivals like Oppo, Vivo and Xiaomi, who can steal its market share. It has to fight especially the number fourth company Xiaomi, in terms of sales. Having no presence in US market as US remains their bottleneck, Huawei seems to dream big, but it’s possible.