Fortnite has finally given up on holding itself as a third-party app provider. So, now the game is available on Google Play Store for users to download. Fortnite tried to fight the unjust margins of the Play Store, which took as much as 30% as a service fee. This only left 70% for the app developer to earn its revenue and pay its staff, which is just not enough. Losing such a huge margin over its profits does not sit well with the franchise. That is why they tried to act against Google Play Store and its unjust policy.
Fortnite allowed users to download the game straight from their website. So, users were able to get the game straight from the developers, giving them all the profits. But Google had its eyes on third-party app providers for a long time. Therefore, Google Play Protect marks any third-party application as malware, leaving them unable to operate. So, even a giant such as Fortnite was not able to keep itself away from the Play Store for long, and they finally caved into the demands of a 30% service charge.
Epic Fortnite, Go Big or Go Home
CEO of Epic Mr. Tim Sweeney has expressed his concerns regarding Google Play and Apple app stores many times before. He came out on more than one occasion to call their immense fees as “Illegal”. Moreover, Epic even tried to take the matter up with Google itself to cut down on its Store tax in order to ensure game developers get their due share.
But Google replied to Sweeney’s arguments with “Google Play has a business model and billing policy that allow us to invest in our platform and tools to help developers build successful businesses while keeping users safe. We welcome any developer that recognizes the value of Google Play and expect them to participate under the same terms as other developers.”
Regardless, for now, Epic had given up the fight by officially launching on Google Play Store. But still, you can download Fortnite from their official website, proving that they have only given some ground to Google. If the perfect opportunity arrives, Epic will try to jump in the fight once again.